Hemem d.o.o.
Last updated: 12.4.2025.

This Cookie Policy explains how Hemem d.o.o. uses cookies and similar technologies on the website www.hemem.rs, in accordance with the General Data Protection Regulation (GDPR) and the Law on Personal Data Protection of the Republic of Serbia.


1. What are cookies?

Cookies are small text files that are stored on your device (computer, phone, or other internet-enabled device) when you visit a website. Cookies allow the site to recognize your device, remember your actions and preferences (such as language, login, shopping cart), and provide an improved user experience.


2. Types of cookies we use

a) Necessary cookies

These cookies are essential for the functioning of the website and cannot be switched off. They are usually set in response to your actions, such as setting privacy preferences, logging in, or filling out forms.

b) Analytical cookies

Used to measure website traffic and understand how users interact with the site, so we can improve performance. For example, we use Google Analytics to analyze usage patterns.

c) Marketing cookies

These cookies allow us to display personalized advertisements via third-party platforms, such as Facebook (Meta), and help us track the effectiveness of advertising campaigns through Meta Pixel technology.

d) Third-party cookies

Our website may set cookies from third-party services such as Google, Meta, YouTube, etc. These cookies are governed by the respective third-party privacy policies.


3. Collection and processing of personal data via cookies

In certain cases, cookies may collect personal data, such as IP address, device data, or user behavior. Such data is processed in accordance with our Privacy Policy, available on the website.


4. Consent and cookie management

Upon your first visit to the website, you will be presented with a cookie consent banner, allowing you to accept or reject non-essential cookies (analytical and marketing).

You have the right to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

You can change your cookie settings at any time via the “Cookie Settings” link located at the bottom of the website.

You can also configure your browser to automatically reject cookies or notify you when cookies are being sent. However, please note that disabling some cookies may affect the website’s functionality.


5. Your rights

In accordance with GDPR and the Serbian Law on Personal Data Protection, you have the right to:

  • Request access to your personal data,
  • Request correction, deletion, or restriction of processing,
  • Object to processing,
  • File a complaint with the Commissioner for Information of Public Importance and Personal Data Protection.

6. Contact

For any questions about cookies or data processing, please contact us at:

Hemem d.o.o.
Hajduk Veljkova 7
14000 Valjevo
Republic of Serbia

📞 +381 62 460 805
📧 office@hemem.rs